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The reinvented Coco
July 9, 2011

After three years from the first shooting, Keira Knightley is back, to reincarnate a more urban and timeless Coco Mademoiselle. This commercial was filmed in a old palace in Madrid and also counts with the help of Alberto Ammann, an argentine actor. All the clothes were created by Karl Kagerfeld. It's impossible not to envy Keira for wearing the exclusive jump-suit.
This campaign is incredibly long, since it has almost 3minutes and a half and it's all about the sensuality of Keira, leaving Alberto with no air to breathe with such seduction. What does this campaign tries to show? No matter how men try to control the world, women will always be capable of controlling them (in this case, thanks to Coco Mademoiselle, ahahaha). It is also shown in the song they picked for the commercial: It's a Men's World cover by Joss Stone, always with her strong voice. What do you think about it? In my opinion, it worked perfectly, I love Keira, she's so... clean and natural, Coco Mademoiselle smells so nice, and Chanel made a good choice on betting on this campaign.

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